Web Design
Wix Templates
As a contract designer at Redberry, I designed AI-powered website templates for Wix.com across multiple industries and visual styles. These templates became the foundation for Wix's AI website generation feature, enabling millions of users worldwide to create professional websites through AI-assisted design.
Year :
2025
Client :
Wix.com
Project Duration :
3 monthes
Problem :
The core challenge was designing templates versatile enough to serve vastly different industries - from healthcare to e-commerce, creative portfolios to corporate sites - while ensuring each felt authentic to its context. Every template needed to be visually distinct yet structurally sound, accessible across devices, and adaptable enough for AI to reconfigure intelligently based on user input. Balancing creative exploration with systematic constraints, all within tight deadlines, required rapid iteration and ruthless prioritization.
Solution :
I created a diverse library of templates spanning multiple industries and design styles, each built with responsive layouts, accessible components, and flexible structures. Working closely with Wix's team, I ensured templates were designed not just for direct use but as training data - teaching the AI to understand design patterns, visual hierarchy, and industry-specific conventions. Each template was crafted to be both immediately usable and modular enough for AI to remix, maintaining quality and coherence even when adapted by the algorithm.
Summary :
In three months, I delivered templates that now power Wix's AI website builder, reaching millions of users globally. The work required balancing creative diversity with structural consistency, designing for both human users and machine learning systems, and maintaining quality at scale under aggressive timelines. This project reinforced my ability to design flexible, scalable solutions that work across contexts - and my understanding of how design systems can serve both people and the technology built around them.
More Projects
Web Design
Wix Templates
As a contract designer at Redberry, I designed AI-powered website templates for Wix.com across multiple industries and visual styles. These templates became the foundation for Wix's AI website generation feature, enabling millions of users worldwide to create professional websites through AI-assisted design.
Year :
2025
Client :
Wix.com
Project Duration :
3 monthes
Problem :
The core challenge was designing templates versatile enough to serve vastly different industries - from healthcare to e-commerce, creative portfolios to corporate sites - while ensuring each felt authentic to its context. Every template needed to be visually distinct yet structurally sound, accessible across devices, and adaptable enough for AI to reconfigure intelligently based on user input. Balancing creative exploration with systematic constraints, all within tight deadlines, required rapid iteration and ruthless prioritization.
Solution :
I created a diverse library of templates spanning multiple industries and design styles, each built with responsive layouts, accessible components, and flexible structures. Working closely with Wix's team, I ensured templates were designed not just for direct use but as training data - teaching the AI to understand design patterns, visual hierarchy, and industry-specific conventions. Each template was crafted to be both immediately usable and modular enough for AI to remix, maintaining quality and coherence even when adapted by the algorithm.
Summary :
In three months, I delivered templates that now power Wix's AI website builder, reaching millions of users globally. The work required balancing creative diversity with structural consistency, designing for both human users and machine learning systems, and maintaining quality at scale under aggressive timelines. This project reinforced my ability to design flexible, scalable solutions that work across contexts - and my understanding of how design systems can serve both people and the technology built around them.
More Projects
Web Design
Wix Templates
As a contract designer at Redberry, I designed AI-powered website templates for Wix.com across multiple industries and visual styles. These templates became the foundation for Wix's AI website generation feature, enabling millions of users worldwide to create professional websites through AI-assisted design.
Year :
2025
Client :
Wix.com
Project Duration :
3 monthes
Problem :
The core challenge was designing templates versatile enough to serve vastly different industries - from healthcare to e-commerce, creative portfolios to corporate sites - while ensuring each felt authentic to its context. Every template needed to be visually distinct yet structurally sound, accessible across devices, and adaptable enough for AI to reconfigure intelligently based on user input. Balancing creative exploration with systematic constraints, all within tight deadlines, required rapid iteration and ruthless prioritization.
Solution :
I created a diverse library of templates spanning multiple industries and design styles, each built with responsive layouts, accessible components, and flexible structures. Working closely with Wix's team, I ensured templates were designed not just for direct use but as training data - teaching the AI to understand design patterns, visual hierarchy, and industry-specific conventions. Each template was crafted to be both immediately usable and modular enough for AI to remix, maintaining quality and coherence even when adapted by the algorithm.
Summary :
In three months, I delivered templates that now power Wix's AI website builder, reaching millions of users globally. The work required balancing creative diversity with structural consistency, designing for both human users and machine learning systems, and maintaining quality at scale under aggressive timelines. This project reinforced my ability to design flexible, scalable solutions that work across contexts - and my understanding of how design systems can serve both people and the technology built around them.